Consumer shopping behaviour has changed dramatically. Experience shows that customers nowadays use several channels during a single purchase process.
It is therefore becoming increasingly important for companies to develop an omnichannel strategy that provides customers with relevant information throughout the entire buying process and offers services that simplify the buying process.
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With use of an omnichannel business model, you can provide your customers with an optimal personalised customer experience. This allows you to build long-term customer relationships and maximise your ROI.
1. Assessment
Starting with an assessment of the current situation, the first step is to obtain a holistic picture of your company, taking into account your system landscapes, data flows and business processes as well as the previous customer contact points. Together with you, we will talk about your expectations and company goals in order to develop an omnichannel strategy based on this.
2. Strategy development
Taking into account your own expectations, company goals and existing processes, coupled with market requirements and market trends, we will develop and present a holistic concept to you.
3. Implementation of measures
After the strategies have been agreed, we will carry out a GAP analysis - based on this, we will create a catalogue of measures for you.
This catalogue of measures serves as a roadmap of which measures/activities need to be undertaken (time & material) in order to be able to achieve the previously developed strategies and goals. The following steps 4-6 are further activities that follow on from the catalogue of measures. We are happy to support you in the further implementation processes.
4. Architecture creation
The technology architecture will show you, on the one hand, which technologies are needed and, on the other hand, how the technologies need to be interlinked - all with a view to achieving the pre-set goals and strategies.
5. Supplier selection
System providers differ in additional functions, quality and price, so companies have to decide which system provider is the right one for their set goals. We take over the complete selection process for you and accompany, advise and support you continuously in choosing the right system provider for you. For more details, please look here.
6. Data strategy
From multichannel to omnichannel also means, breaking down data silos. Experience has shown, that data strategies have to be rethought and relaunched in this process.
