The emergence of the platform economy has resulted in completely new market participants being able to overtake and in some cases even control entire industries without manufacturing their own products. Companies of the so-called "old economy" have had to and still have to rethink, adapt and further develop their business models in order to remain competitive and continue to grow. Access to data, but above all the adept handling of data and the correct integration into one's own business models has never been more important than it is today.
Increasing influences from large international companies, data protection compliance with changing regulations or keeping up with technically rapid developments are just some of the current challenges.
Business Model
The development of new services and the enhancement of their own products and offers are among the most important tasks of a company in order to survive successfully in this new competitive environment in the future. We support companies in identifying, developing and distributing new digital business areas. Based on our own experience over the last two decades, we have been able to experience and shape many changes in our industry ourselves. We have helped to shape digital business models for well-known companies and transformed them in response to changing market conditions. For companies, this can mean opening up completely new areas or expanding existing products with additional digital elements such as "services". New products and services often go hand in hand with enhanced billing models and longer-term monetisation, which can be found for example in subscription models or add-on products and services.
